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Writing

Besides making things, writing is my favorite way of making sense of the world. I write about topics such as prototyping, design practice, AI, and whatever else comes up.

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  • What felt like creating turned out to be doomscrolling.

    July 2026

    I vibe coded what I wanted, but I didn’t feel good like I used to.

  • We're building more, but are we learning less?

    May 2026

    Five questions that help you build with intention

  • An agentic CMS, because it had to happen

    April 2026

    I set out to cancel Squarespace. I ended up replacing it with Claude.

  • Agents are using the wrong door

    April 2026

    I don't want to choose between invisible tool calls and a hijacked cursor, we need to do better.

  • The cost of keeping up

    April 2026

    How the cost of learning is landing on four very different groups

  • The other half of the job

    March 2026

    Making interfaces is cheap now. Deciding what to remove is still hard.

  • The app is mine. The data is ours.

    March 2026

    Personal interfaces, shared data, and what we should actually be paying for.

  • Design debt is the new tech debt

    March 2026

    Or: the faster we can ship, the more design matters

  • The ladder is gone. Don't worry, they won't use it anyway.

    March 2026

    What happens when the old path disappears and a whole generation decides to build their own.

© 2026 Guus Baggermans

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