I'm Guus, the non-engineer in a room full of engineers, translating complexity into something people understand. Right now that's the future of water management.
I write about what I see changing in how we make products. When I'm not at work, I like to build experiments, mostly to do with our perception of time.
Why "Speak Human"? Computers can generate an interface in seconds. Designing the right thing for real people can still use a human touch: someone who understands which details matter and why. Read the manifesto →-
Exploration
24 Frames a Day
October 2026People say "every frame is a painting" about Kubrick's films, and I think it's especially true for 2001: A Space Odyssey. I've always enjoyed the visuals more than sitting through an entire watch. What if we slowed it wa…
-
Exploration
Continuum: time the way it looks in my head
October 2026I've always had trouble with calendars and dates. I've missed appointments and booked flights wrong because of it. My mental model of time just doesn't match what regular calendars look like, especially in modern apps. I…
-
Writing
What felt like creating turned out to be doomscrolling.
July 2026I vibe coded what I wanted, but I didn’t feel good like I used to.
-
Exploration
DOPE Sheet - Do, Outsource, Plan, Eliminate
May 2026Popular task managers don't help me prioritise. They're good at capturing tasks, but I always end up with multiple long lists that are hard to cross prioritize. DOPE Sheet takes a different approach: make a long list of…
-
Writing
We're building more, but are we learning less?
May 2026Five questions that help you build with intention
QRio: Bridge the air gap
Move sensitive information across devices without relying on infrastructure you don't control.
View →
Entropy
An e-paper artwork that loses pixels once an hour. The process is irreversible.
View →