Guus Baggermans | artist, designer

Media

Embracing AI as a Material for Design

Although artificial intelligence has been around since the 1950s, recent advancements have brought it to the forefront of technology. The first computers were great at performing repetitive tasks, but required us humans to communicate with them through programming languages. Over time, we developed increasingly sophisticated languages and interfaces, like the mouse and voice assistants, allowing non-programmers to use computers.

Today, a specific branch of AI called Transformers, and tools like ChatGPT, have exploded in the news due to their ability to generate content based on large knowledge bases. Many online tools have emerged that utilize generative AI, but their design seems to have taken things a step back…

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Guus Baggermans
Wink is an adorable robot assistant that captures what Google, Apple, and Amazon forgot - FastCompany

Wink sits in a corner or on a table, minding his own business. But glance over at the lamp-sized robot and it springs to life, looking up at you with all the anticipation of a loyal dog. “Wink, could you turn on that light?” you ask, pointing to a nearby lamp. Wink turns its head to face the light, blinks once like Barbara Eden, and presto, the light is on…

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Guus Baggermans
The low-no-code series – argodesign: Don’t (completely) kill off code editors - ComputerWeekly.com

In an enterprise environment, the justification for low-code platforms is simple: they serve to lower the barrier to entry, as well as return time to developers to focus on the hard problems. As a UX designer who’s worked on many such projects, this has always been my main goal and something I focus on imparting onwards to colleagues, clients and developers alike…

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Guus Baggermans
A Unified Workflow for DreamWorks Animation - Featured article on UXPlanet

The animated film industry has seen many seismic shifts over the last 100 years. From shadow play to the Zoetrope, printing on celluloid film to digital, hand-drawn to CGI — animated film production is ever-changing and evolving.

Yet, for all the amazing cinematic achievements these changes have enabled, they’ve also brought significant complexity to the production pipeline. The technical processes behind the scenes are far more individualized than one would imagine. In an industry in which creativity is front and center, that inventiveness extends to the ways in which its artists work….

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Guus Baggermans
Electric Scooter Disruptor: Argo Design's Rentable Step Puts Safety And Community First - Forbes

Urban Scooters are truly in vogue. A funky little vehicle adopted by parents to get their kids to school on-time, the tiny two-wheeler appears to have blossomed from the child’s sphere to adulthood replete with electric power. Seeing fully suited grown men whizzing about London town on electric scooters has taken time to digest. Yet, it certainly appears to be a growing trend for it makes radical sense in congested urban areas to offer e-scooters as rentable shared transport…

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Guus Baggermans